Colortech Direct Blog
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.
Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.
Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.
To help you pick out the perfect presents for clients, we created a quick list of holiday gift ideas you can give every type of customer this season.
If you want your business card to turn into sales, then you must pay careful attention to how it's created. Here are five tips for designing an effective business card.
Of course, holiday income doesn't generate itself. If you really want to rake in the sales this holiday season, you have to prepare for it... through marketing.
The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.
If you’re not sure where to begin your marketing efforts this week, here are seven big ideas for you to take advantage of with Thanksgiving marketing.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
With election day right around the corner, there are a few ways your business can get on board the political bandwagon and market through the red, white and blue.
With Halloween just around the corner this week, how can your business join in the festivities? Here are a few spooky good marketing tricks to consider for Halloween.
Fortunately, there are a few tips every business professional can keep in mind when it comes to creating a logo. Here's how to design an appealing logo for your business.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
Fortunately, there are some tips out there to help you write a powerful newsletter in order to connect with customers, promote the brand and grow the business.
To get you started, we came up with six festive fall marketing ideas for you to take advantage of this October. Let’s dive into some valuable fall marketing.
By developing your networking skills, you can continue to expand your business circle, which provides more resources and opportunities. Here’s how to grow your circle.
While natural leaders do exist, it is also possible to learn leadership skills, put them into practice and grow your leadership capabilities.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
Ask any small business owner and they’ll say that Labor Day sales are only as good as Labor Day marketing. But if you haven’t started yet, it’s still not too late!
When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Needless to say, customer service is an incredibly important aspect of any business model. So, here are five ways your business can have better customer service.
The downside of business swag? You have to invest a bit of money to create your own. The upside? You create walking billboards everywhere customers wear or use the items.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
What exactly is responsive website design, and why does it matter for your business? Let’s dive into a few reasons why your business website should be responsive.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways, to get you started.
A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move the business forward.
If you want your sales to stay successful after Independence Day, then you’re going to need a second strategy to implement once the day comes to an end.
With all of the excitement surrounding the Fourth of July, consumers are searching for sales. How does your business join in? Here are a few marketing reminders.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough.
We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.
Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.
Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.
You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.
As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?
While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.
A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.
How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.
A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.