Skip to main content

Colortech News and Articles

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.

What works for one generation may not work for another, and that’s okay. Let’s look at how you can make sure your products are appealing to various generations and demographics.

It’s time to gift some swag to those you love most. Not only does it show your customers and employees that you care, but it also keeps your brand top of mind.

While in-person networking events are less common right now, that doesn’t mean your days of networking are done. In fact, there are countless ways to make connections virtually that are just as strong (if not stronger) than those you might have made at an in-person event.

Now is the time to foster creativity, to embrace the digital landscape and to make shifts where you’re able. These hard times won’t last forever, but it’s important to be agile while they last.

While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.

2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have.

2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.

Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.

While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.

Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.

Even if you aren’t in the job market, an online website could help you land your next big client or business deal.

While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.

Your business will go far by staying relatable and posting often, as well as teaming up with local businesses and hosting contests.

In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.

When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives.

While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.

Get out there and frighten your potential customers with how much they’re going to love you.

Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign.

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging.

While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.

Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.

Don’t let your potential customers be the ones who got away. Take the time to invest in a website that works

There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.

Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?

In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.

Your business can meet with potential customers where they are, while generating leads and saving you money.

When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.

If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.

When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.

Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.

Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.

Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.

Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.

When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.

There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.

When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.

If you’re struggling to create an effective landing page for your business, check out these top 10 tips.

Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.

Just how powerful is the business card? Read these four reasons why you should take time to print your business cards now for use after the quarantine.

Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?

If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.

Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.

While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.

When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

Our Partners and Clients

Powered by PrinterPresence