Colortech News and Articles
This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth into the New Year.
It’s beginning to look a lot like 2023! While we aren’t quite ready to ring in the new year, January is coming quickly. Check out these ways you can get a head start on succeeding with your marketing efforts in the new year.
Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.
The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.
How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.
Much like you do your holiday shopping early, now is the time to start marketing for your holiday deals and events. Get a head start by planning exactly how you’ll appeal to customers both new and old.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
Marketing automation is a great way to stay ahead of your campaigns and to allow more time to interact with your customers. Utilize it to get ahead during this busy season and to stay ahead in the year to come!
Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow your organization.
Designing a logo can be daunting, because it’s a piece of your branding that should stand the test of time. However, these tips can help set you up for success.
You may not be playing a tennis match, but there’s always something you can learn from one of the greats! Follow in the footsteps of Serena and take a swing with new marketing efforts!
Leadership is an extremely valuable trait to have in the business community, but it doesn’t happen overnight. Instead, true leadership skills are fostered through practice, challenges and growth.
Consider the needs of your audience when designing your website, and what they might expect to see, and you’ll be setting your business up for success!
Whether you’re back to the office in-person, fully remote or working in a hybrid environment, running meetings has become about much more than simply standing up in front of a room with a powerpoint presentation.
There’s no doubt that your current customers are a huge asset. After all, they’re the reason you’re in business! However, they may be able to help you even more than you realize.
Sometimes, it’s important to go back to the basics. While digital marketing can’t be ignored, it’s important to incorporate old-school, tried and true marketing methods to build a truly holistic marketing plan.
Public speaking can be scary, but it doesn’t have to be. If you remember these tips and practice beforehand, your presentation is sure to be a hit. Give them a try to see how you can develop your public speaking skills and grow professionally.
Strong content is the backbone of a business blog. If you’re not sure where to start with your blog, try out these seven post ideas. Share a blog post and engage with consumers in order to continue marketing and growing the business.
Email is a cost-effective marketing method, and most everybody has it at their fingertips! When done correctly, you can easily guide your audience from the subject line to taking your intended action.
It’s easy to get caught up in the day-to-day grind and forget about the big picture plans. However, this is the perfect time to reevaluate your strategy to finish out 2022 strong!
When it comes to marketing a business, there are a variety of different avenues to choose from. The options are limitless. However, there’s one tried and true marketing option which is as effective as it is useful: swag.
The return of community and industry events means your business has another lucrative opportunity to put your marketing efforts on display and capture the attention of new prospects!
Positive work environments cultivate happy employees, who then write raving company reviews. These reviews help create good buzz for the company.
Lights…Camera….Action! Video is an opportunity for your business to tell a story in a compelling way. While we can’t promise that it’ll make you the next George Clooney, we can promise that if done correctly, it can be a great marketing tool for your business.
Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy!
It’s an ever-changing world, and we’re just living in it. Luckily, you’re a smart marketer who knows that to be successful, you must adapt! Marry your physical and virtual marketing worlds, embrace the new technologies and do things in the virtual world that make you stand out from the crowd.
Deciding who to hire can be an incredibly difficult and overwhelming process. However, there are a few ways to wade through the interviews. If you’re in a position to hire, keep these tips in mind to find the right candidate for the job and build the best team possible.
When it comes to marketing, take it from people who have been there and done that.
There’s no need to wait to network! Use both digital and traditional methods to reach even more people than before.
Let’s talk about what mobile optimization is, why you should be doing it, what platforms you should consider and how you can take advantage!
From engaging videos to captivating written content, the opportunities for content marketing are endless. Leverage your audiences and the audiences of others to get your message out into the world.
Don’t forget to market to the people who already know and love you. Your existing customers are much more likely to purchase again, and with the right marketing efforts, you’re on your way to successful repeat business.
When it comes to your marketing efforts, there are a ton of items you should be tracking throughout the entire marketing lifecycle!
The right marketing can make any brand seem thrilling, and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.
Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission.
Spring cleaning doesn’t have to be just for your personal life. Use this new season to spruce up your marketing efforts.
By taking the time and care to think about your brand and what your business stands for, you’re on your way to creating a brand worth remembering.
Whether you’re finding top new talent or attracting others that want to work with you, LinkedIn will help get you there.
Your employees are the heartbeat of your business. Make sure they feel special this Employee Appreciation Day! Whether it’s a simple thank you note or an all-out swag bag and care package, do what your team members will love.
In the world of marketing, evergreen refers to content that stands the test of time. It means the knowledge is relevant today, and it will still be relevant in the months to come. Let’s take a look at why you should invest in evergreen content and how to make it work for your business.
The art of SEO can help your business be found in a sea of competitors! Whether you focus on paid or organic search, there is ample opportunity to get your business noticed.
Personalized marketing materials are generally more effective at helping you reach your end goal, and the right Customer Relationship Management system can help get you there!
You may not have the marketing budget for a Super Bowl commercial, but that doesn’t mean your business can’t learn something from the big game!
How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care.
Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life!
When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
The new year brings with it a whole new set of challenges for small business professionals. However, by taking intentional steps, you can set yourself up for success, no matter what may come your way throughout 2022.
Pivoting is a natural part of every marketing strategy, no matter how big or small your brand. Here’s to a creative 2022 filled with your best marketing campaigns yet!