Colortech News and Articles
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
Improve your email address capture to boost your distribution list and sales.
Content means more than just blogging or having a great website homepage. To get you started on innovative content marketing, we've compiled a list of 10 ideas.
Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Reading offers a variety of benefits to business professionals, particularly in strengthening leadership skills. Check out these five reasons reading makes you a better leader.
Guest bloggers are a great way to incorporate new content into a business blog, without worrying about generating new ideas or writing the content yourself.
Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.
Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow the organization.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
When it comes to supporting local business, there’s more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips for writing the perfect resume today.
So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.
When an organization encourages a healthy and caring philosophy, it shows itself in productivity and work relationships.
The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.
Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.
While logos exist literally everywhere in today's society, they're not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service.
If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.
If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways to keep tabs on your business competitors to get you started.
There’s a way to run a meeting that is engaging, productive and gets straight to the point. How can you learn this skill? We’ve got a few pointers to get you started.
This holiday season, take advantage of special opportunities to market your business. Celebrate and honor the Fourth of July by branching out, trying something new and commemorating our nation’s founding… while growing your business in the process.
Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
This Father’s Day, try out some of these marketing ideas to celebrate the dads in your community, promote a small business and build professional relationships. Most importantly, use the day to enjoy family and honor the dads in your life.
Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.
This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.
Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional.
In today’s world, if a business is not on social media, it can easily fall by the wayside as technology advances. However, being on social media is simply not enough anymore.
Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Cover letters may seem difficult, but they don’t have to be. Today we’re going to “cover” how to write the perfect cover letter and market yourself for your job search.
Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.
Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.
Whether you’re a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.
Marketing your company can be tricky, but mastering different mediums makes it easier. Set yourself apart from the crowd by using these 8 pointers to create effective flyers that generate client leads and grow your business.
Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
Roses are red, violets are blue—use these tips to show customers how much they mean to you!
How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.
What can networking do for you, and how can you get started? Welcome to Business 101, and today we’re going to talk about how to network like an expert.
One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if a book is best for your business? Check out these six reasons your business should write a book.
Content comes in all shapes and sizes and is perfect for you to help market your business. Don’t be afraid to experiment with different forms of content marketing to see what works best for your business!
The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year.
While work is an important part of life, nothing beats the value loved ones bring to the table. This holiday season, keep these benefits in mind as you take time off to celebrate with loved ones.
Creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips.