Colortech News and Articles
How will your business continue to show your customers love this month and all year long? Remember that marketing is all about building relationships, and this is the perfect opportunity to show your customers how much you care.
Opportunities to talk about your business and brand are all around you. With these five brand awareness tips, you'll be well on your way to getting your business in front of new eyes and building brand loyalists for life!
When it comes to online marketing, infographics are extremely valuable. Though they may seem difficult to create, they don’t have to be. Follow these five simple steps the next time you want to create the perfect infographic to grow your brand.
When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.
The new year brings with it a whole new set of challenges for small business professionals. However, by taking intentional steps, you can set yourself up for success, no matter what may come your way throughout 2022.
Pivoting is a natural part of every marketing strategy, no matter how big or small your brand. Here’s to a creative 2022 filled with your best marketing campaigns yet!
We’re less than a month from the beginning of 2022, which means it’s time to come up with a game plan for your marketing efforts in the new year.
If you aren’t sure where to start, leave it to us - the professionals! Take your idea and brainstorm with experts so you can come up with the perfect direct mailer this holiday season.
Think of the influencer like the peanut butter to your jelly. They already have a following, and they’re willing to help spread the word about your product or service. Check out these ways to leverage influencer marketing for your business.
Sometimes the key to success is simply stepping back to evaluate and taking time to recharge. It may seem counterintuitive, but studies have shown that taking a break can lead to increased productivity. Remember to take your time this holiday season to produce your best efforts!
Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed.
Now is the time to take charge of your marketing efforts to reach your customers in their year-end shopping efforts. Plus, it’s the perfect time of year to show your customers you care, which will undoubtedly build strong relationships for the new year.
If you’ve been sitting on the same exact branding for the past 20 years, it may be time to think about a refresh. But before you go rushing into a rebrand, check out these tips to update your look while still maintaining your core identity.
How will you show your customers how much they mean to you? After all, without them you wouldn’t be in business! Make sure that whatever you decide to do, you do it from the heart.
Your customers are the reason you continue to exist today. Show them how much they mean to you by investing in genuine relationships with them, and you’ll be surprised at how much they’re willing to help you in return.
Every marketing campaign can’t be a home run, but every marketing campaign can be a learning experience. Read on to learn how you can learn from your marketing experiences and pivot to ensure continued success.
Email marketing doesn’t have to be scary, but it can be scary good! Stick to these basic email marketing rules and your campaign is off to a hauntingly good start.
You were already on the minds of your customers, now it’s time to solidify your place on their hearts. Print materials, like stickers, to help get there today.
While you may think that marketers and football players are far from alike, that’s not exactly true. There’s actually a ton to learn from the sport of football.
The changing season is a great reminder to freshen things up with your marketing plan. Now is the time to get creative and try new things before the holiday season arrives.
When your team members love working for your business, it shows. It’s important to ensure you build a company culture that lasts. After all, your team members are the heart and soul of your company. When they’re happy, good work also gets done.
Companies that have tight marketing budgets and carefully measure the return on every outlet may struggle with how to measure the worth of branded company vehicles.
In order to become a brand that your audience knows, loves and trusts, your branding plays a major role.
Why should you begin planning your strategy so early? We’re glad you asked. Check out these reasons to stop delaying and start planning today.
Remember—you’re the director of your own marketing success when it comes to video production. Who knew one of the keys to success could be sitting in your pocket in the form of a smartphone!
The possibilities are endless when it comes to printed products to help drive forward your marketing efforts. Put your creative cap on and consider what you can design!
While the Olympics are incredibly different from your business and marketing efforts, there are always lessons to be learned from the events going on around us. Take this opportunity to learn from some of the world’s best athletes!
The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?
In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.
Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.
How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.
In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.
Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.
Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.
How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.
Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan.
Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.
Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.
Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.
How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.
Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par.
In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.
At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.
We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.
If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.
There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out these printed product ideas and the benefits of choosing each for your next marketing campaign.
There’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. Check out these seven tried and true marketing strategies that will help your business grow—no ifs, ands, or luck about it.
While these are hard times for everybody, remember that we’re all human. It’s a great time to get creative with your marketing efforts and encourage your customers to support small and local businesses.
To be a leader, be yourself and have the confidence to take charge without overstepping or micromanaging. With these tips, you’re on the right path to becoming a better and more valued leader.
Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking.