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Colortech News and Articles

Learn what UX is and how to apply it to your company’s marketing, chiefly your website.

Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.

Even in the digital age, print's time-tested and proven effectiveness needs to be part of your next campaign.

You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.

Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.

You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.

Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.

Here are just a few benefits you might discover when you join a professional organization.

If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.

Before you ditch yours, check out our reasons why you should still be using one to navigate the business world.

It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference anytime.

If you’re ready to learn to write attention-grabbing headlines that get results, then look no further. Check out these steps for crafting compelling headlines.

Blogs can do a lot for your business, and we’re here to tell you exactly what benefits they can deliver.

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. We’re here to tell you all about these marketing tools and why you should be using them.

We’ve compiled a list of what we feel are the most important questions to ask candidates in a job interview. By using you’ll be sure to get the answers you need to make an informed hiring decision.

We’re breaking down key reasons you’ll want to adopt social media into your next digital marketing plan.

There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

If you’re looking for a way to cut through the noise of digital media, consider focusing your efforts on print marketing.

Backlinks are vital to an effective SEO strategy — they help websites rank higher on search engines and boost credibility. There are many ways to obtain backlinks, and we’ll tell you how and where to get them.

In order to attract Gen Z consumers, you need to understand their motivations and strategize your approaches accordingly. We’ve outlined a few characteristics about Gen Zers and how you can use them in your marketing efforts.

Brand voice is the emotion and personality that go into a brand’s communications, from the language it uses to the images in its marketing assets.

There are many ways companies can cultivate a positive work culture to keep their employees happy and motivated to leave positive reviews. Here are just a few ideas to get you started.

With the Fourth of July coming up this week, it’s important to consider ways in which you might try to maximize your marketing efforts.

Your GMB Business Profile has a large impact on both your online and offline success. We’ll tell you how it does so.

Fortunately, there are some foolproof sales tips every business professional should know. Check out these seven sales suggestions for small business.

If you don’t have your perfect marketing scheme in place yet, don’t worry. We’ve put together a few Father’s Day marketing ideas that are worth trying.

You start with a product that you want to sell, but you're not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job.

Lots of people can breeze through an application, write a cover letter and even limp along in a phone call, but few know how to nail the elusive in-person interview.

There are tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

Ensuring your small business website is search engine optimized should be high on the list of marketing to-dos. Keep these tips in mind to optimize your website for search engines.

Can you find your business online? Not only should a company have a website, but with modern demands, that website should be well-functioning and easy to use.

Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

How can a small business use LinkedIn to grow its marketing efforts? We can think of a few ways. Here's how to use LinkedIn to your advantage.

Fortunately, there is a plethora of ways to boost the success of your email marketing campaigns. Identify areas where emails fall short, then correct them.

With a more positive, fun environment, companies can save money with happier employees. Celebrate International Fun at Work Day and put these ideas into action.

If your business wants to have a strong marketing strategy, it should include YouTube. Here are five tips for using YouTube to market your business.

Every brand has a story, including yours. The key is to dig in and figure out how to share it. Take a look at how to successfully tell your brand’s story.

The podcast audience is growing, so businesses are jumping on board with their marketing. We've put together a list of big benefits of launching a business podcast.

Whether you're a small business owner, marketer or workplace professional, there are lots of ways for you to jump on board the March mayhem of marketing.

Whether you're a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.

There’s no doubt about it: Webinars can increase your bottom line. Here’s why.

How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.

Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.

There is a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here's how.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

There are a few things you can do this year to make sure your business resolutions last throughout 2019! Here are seven steps to make (and keep) New Year's resolutions.

Though we can never know what will come in the year ahead, there are ways to prepare for 2019. Here’s how to set your business up for success in the new year.

Objective studies have shown the positive effect time off can have on a person’s work. To explain, we developed six benefits of time off for the holidays.

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