Colortech News and Articles
There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.
Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?
In the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing.
Your business can meet with potential customers where they are, while generating leads and saving you money.
When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.
If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.
When it comes to marketing your small business, let social media do some heavy lifting by taking advantage of hashtags to promote your products and services.
Marketing is a key part of your small business plan, so make sure to carefully consider the do’s and don’ts in order to create a plan that works well and grows your business.
Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.
Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.
Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy.
When it comes to a business’s online presence, carefully-crafted calls to action are vitally important. A CTA that draws visitors in and generates constructive leads will result in higher engagement and increased customer sales.
There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.
When you know how to best represent your brand, you have the flexibility to share that brand with others, while representing the company in a professional light.
If you’re struggling to create an effective landing page for your business, check out these top 10 tips.
Social media is not simply about putting content out into the world, but rather about creating a two-way relationship with your audience—listening, engaging and building relationships.
Just how powerful is the business card? Read these four reasons why you should take time to print your business cards now for use after the quarantine.
Your brand has a purpose, and telling that story is a valuable content marketing tactic. How can you use storytelling to grow?
If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.
Just like our homes, businesses need a little freshening up every now and then. Today, we’re going to talk about six solutions to spring clean your small business.
While every business encounters its own unique situations, navigating this crisis and carrying your business through it will take continued marketing.
When it comes to supporting local business, you’re not just helping your community—it supports you too. Check out these reasons why going local helps you out in the long run.
Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.
While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.
What is evergreen content and why is it so important? Let’s dive in and see how you can start optimizing evergreen content.
How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
Check out some of the ways humor can help your marketing campaigns, and even a few tips to establish your brand of humor.
If you want to grow your business and market online, here are a few reasons why you should implement LinkedIn into your social media strategy.
Writing an effective mission statement is vital to building a successful business strategy. Try out these tips to make sure your mission statement is as compelling as possible.
In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students?
Taking a stance on a hot topic might seem like the right thing to do, but it can have a huge impact on the perception of your business. Consider the pros and cons before you do—or don’t—take action.
Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. Create effective infographics for your business with these helpful tips.
Your culture sets you apart from other employers, either in a good way or… not so good way. Ensure a great company culture that supports employees (and clients) with this handful of tips.
How exactly can you utilize local search engine optimization for your website? Here are the first few steps in integrating local SEO best practices for small businesses.
Great content marketing moves the needle, and blogging is the best place to start. Read these five tips for starting a successful blog for your business.
Commit to change with this handful of new approaches to your marketing efforts.
When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.
‘Tis the season of giving, but for your small business, that might be easier said than done.
An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.
Improve your email address capture to boost your distribution list and sales.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.
Even in the digital age, print's time-tested and proven effectiveness needs to be part of your next campaign.
You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.
Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.
You want it to become recognizable in the eyes of both current and potential consumers. To help, we’ve come up with some tips to consider when designing your brand’s logo.
Outdoor advertising is more than just billboards; it can include any medium from benches to buses to window displays. Let us tell you all about the benefits of outdoor advertising.
Here are just a few benefits you might discover when you join a professional organization.
If you’re looking to redesign your website or simply improve the performance of your homepage, keep reading for our list of must-have homepage elements.