Companies that have tight marketing budgets and carefully measure the return on every outlet may struggle with how to measure the worth of branded company vehicles. Every dollar spent toward marketing needs to matter, and money spent on vehicle branding offers many advantages.

Branded vehicles give instant credibility.
When a service vehicle with clear, visible company branding arrives onsite for an estimate or job, there is no question about who they are and why they might be parking in front of your home or business. That scenario is so much better than a white, nondescript vehicle appearing, and then you’re suddenly filled with an uneasy feeling of who they might be and why they are there.

People like personal referrals.
If you provide a service and arrive in a branded vehicle, the neighbors are potential clients and will be more likely to call your business knowing that someone they know has trusted you. That is almost as beneficial as a direct word-of-mouth referral. (This is a perfect time to have some print marketing that you can leave behind at the neighboring addresses!)

It’s not a one-time use.
Most marketing channels like Facebook ads, Google pay-per-click, email promotions, billboards, etc., have a campaign lifespan of 4 to 12 weeks. Vehicle advertising easily has a 4-5 year lifespan depending on the maintenance conditions. For less than the cost of leasing a billboard space for 4 weeks in a major metropolitan area, you can add full coverage graphics to a company vehicle. Plus, a billboard is stationary while your vehicle is mobile and continuously exposes your business and branding to new people daily.

We offer free design for vehicle wraps and can help you get started today.